The Drumbeat Continues: Major New Mars, Inc. Commitment

By Joel Finkelstein
Forests & Lands, Political Strategy

It seems like every week brings a new company committing to responsible palm oil production — and today, that company is global confectionary leader Mars, Inc. The company responsible for M&M’s, Snickers, Twix and a host of other products announced a new commitment to implement a fully traceable palm oil supply chain.

According to the Rainforest Action Network, which was instrumental in securing the new commitment, the new requirement demands that all palm oil companies supplying the US$30 billion company eliminate rainforest destruction, human rights violations and climate pollution from their supply chains or be dropped by 2015.

As part of the announcement, the company revealed it would become a member of the sustainable products nonprofit TFT.

Our take: We commend Mars for their new commitment, and think it shows that the pace of palm oil industry transformation is only picking up. The beat goes on.

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On March 10, 2014

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